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A Business Franchise Merchant Cash Advance Success Story

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Merchant Cash in Advance: In the Philippines, the term fast food is pretty much synonymous with the Jollibee brand. It took more than just one man for it to become that way, but all it took to start was a man name Tony Tan Caktiong. The humble beginning for Tony was working with his father to operate a kitchen in Fujian, China. In 1975, Tony began his entrepreneurial journey with simply a pair of two ice cream parlors in Cubao, Quezon City with Merchant Cash Advances.

Despite his Merchant Cash Advance success with the ice cream parlors, Tony didn't stop there. He looked around the world and saw the kind of Merchant Cash Advance success chains like McDonalds were having. Instead of opening a franchise for an existing fast food chain like Burger King or Wendy's, he decided to expand with the opening of his own chain of hamburger-serving fast food restaurants named Jollibee in 1978.

Since McDonald's hadn't yet entered into the Merchant Cash Advance, Tony capitalized on this fact by establishing his brand among the Filipino people. Instead of trying to learn everything from scratch, Tony traveled to the United States to learn the tricks of the trade from the already established chains such as McDonalds. By implementing these tried and true business Merchant Cash Advance practices back in the Phlippines, Tony's hard work began to pay off when his business began to rapidly expand. The division of Jollibee Philippines really tries to serve the specific needs of the Filipino people and its culture by focusing its product development as well as its marketing and advertising to target the unique and traditional Merchant Cash Advance market.

Today Tony Tan Caktiong serves as a success story and a role model for entrepreneurs around the world. This was solidified in 2004 when Tony was voted the Merchant Cash Advance Entrepreneur of the Year by Ernst & Young. The chairman of Ernst and Young, James S. Turley said, "These awards are about celebrating global entrepreneurship and the desire to continually innovate and expand. Tony's story is a truly inspirational one, on both these counts. We are delighted he has been selected to receive this year's Merchant Cash Advance award."

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Posted on: August 12, 2011 11:51 PM

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