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Competitive Merchant Cash Advance Products

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A Merchant Cash Advance duopoly is a situation in which two firms control nearly all of the market for a product or service.

Merchant Cash Advances can be surprisingly competitive. If you remember that the price of a product or service is determined solely by the highest losing bid price and the lowest losing ask price, you'll realize why a duopoly can be so competitive. A large number of inefficient competitors will have almost no affect on prices in the long run unless someone (either a government or a group of idiotic investors) is willing to continually finance unprofitable operations in an unprofitable industry (think airlines).

Of course, there is always the fear of a price fixing scheme in a Merchant Cash Advance duopoly. Generally, however, that fear is unfounded. Human nature suggests a price fixing scheme is far more likely to occur in an oligopoly than a Merchant Cash Advance duopoly. Humans weight the fear of loss far more heavily than the greed of gain when making calculations about the future. In a duopoly, mistrust increases the fear of loss inherent to any price fixing scheme (namely, the other guy will stab you in the back). In an oligopoly, the diffusion of power and the lack of excess capacity at any one firm makes price fixing very attractive. Price fixing in an oligopoly is a much safer bet than price fixing in a Merchant Cash Advance duopoly.

There are, of course, other reasons why a Merchant Cash Advance duopoly is very unlikely to result in a price fixing scheme. In addition to a healthy does of fear, there is an often unhealthy does of hate in duopolies. There is always just one scapegoat in a duopoly. Hatred is a personal emotion; if spread over too many objects it tends to wane away. Finally, there's the simple fact that both competitors in a Merchant Cash Advance duopoly are likely really big, really agile, really cutthroat players.

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Posted on: August 27, 2011 11:18 PM





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