Why Advertisers Support Merchant Cash Advance Adsense
Google is the biggest merchant cash advance search engine on the web. It controls over 40% of Internet merchant cash advance searches, and with that it controls pay per click advertising (pay per click). PPC involves the advertiser paying a rate for every click through (CTR) in which the advertisers set. As their budget increases, their merchant cash advance position increases, and as their position increases, they get more traffic.----> Return to the Merchant Cash Advance Companies Main Page.
This has lead to over 140,000 merchant cash advance companies choosing to advertise with them, and they advertise in a number of ways. The first way is through is through appearing on Google searches, the second is through appearing on distributors websites, and the third is through appearing in distributors search results. As merchant cash advance advertisers appear in Google searches, the question is sometimes asked. Why do they choose to advertise with distributors as well?
Merchant cash advance funding is a painless, straightforward process from start to finish. One reason for this is scalability. Those who originally choose to advertise in search results and who were getting a ROI (return on investment) will decide at one point that they need to identify other advertising opportunities. With thousands of websites which have the capacity to display their adverts the advertisers can gain further exposure very quickly.
Another reason why advertisers choose to advertise in Google distributors websites is that it gains them further exposure. 60% of internet users do not use Google, so the advertiser can appeal to a wider audience through choosing to opt for distribution channels. Many website users may be looking to buy a product such as a phone, yet instead of coming across a website which sells such a product, they come across an article. If the article is on a website which contains Adsense then inevitably advertisers can use this channel to penetrate their audience.
Another reason why advertisers choose adsense is because they trust Google. The company is renowned for being an ethical company who are fun to work whilst providing free merchant cash advance services to millions worldwide. Advertisers feel that money invested with Google is safe. Despite the evolution of click-fraud and its inevitable disadvantages for advertisers they appear to understand that this is an issue which Google wants to stop and hopefully will eventually. Advertisers are happy that Google admits a problem exits and provides refunds accordingly.
Unlike a loan, merchant cash advance funding is the purchase of a portion of a business future credit card sales at a discount. The trust in Google also stems from a trust in pricing. The pricing is set by merchant cash advance market forces and therefore advertisers never feel that publishers or Google are overpricing the service. This means that as long as merchant cash advance advertisers are able to advertise they will continue to do so, if not at the same rates.
Another strong advantage for advertisers is that they can appear where publishers promote their service. An example of this can seen if you consider a publisher who is discussing the benefits of new IT software. If a software retailer appears on the website then inevitably they will be the likely source from which the web surfer will purchase the product. If the surfer is not interested then you could argue that they would not click on the advert.
The service which Google provides has created an opportunity for merchant cash advance businesses of all sizes to advertise. Although the issue of click fraud still plagues the service it is till widely regarded as the best. ----> Return to the Merchant Cash Advance Main Page. New businesses attempt to promote themselves on the web, whilst established brands alike choose to attract interest in their service using the same technique.
Posted on: August 30, 2011 09:03 PM