Your Business Checkup with Merchant Cash Advance
Whether you're thinking it's Spring Cleaning Time or time for merchant cash advance an annual checkup, your business needs to undergo a merchant cash advance checkup each year. No matter how large or small your business merchant cash advance is, you cannot gauge the effectiveness of any changes you've made without analyzing the benefits and bottom line.
How do your year-to-date sales compare to the last couple of years? Don't be satisfied if you managed to merchant cash advance match them because if sales stayed the same then you've achieved zero growth. With inflation, this flat growth line is a merchant cash advance warning sign for more trouble down the road. What percentage of your business is from repeat customers? This is important to know because if it's too low, then it needs to be improved. The estimated cost of getting a new merchant cash advance customer versus retaining an existing one can be as much as five to one in terms of dollars spent. Keeping customers is merchant cash advance more cost-effective than constantly seeking new ones.
How long has it been since you offered a new product or service? Loyal customers like to see you changing and merchant cash advance progressing with the times. If you're stuck for an idea, ask your customers what they need. Do you merchant cash advance consider marketing and advertising expenses or investments? How you look at the money spent in these areas affects your merchant cash advance willingness to spend money at all. Would you look at prescriptions as a waste of money? Marketing is really investing in you, your vision, and your merchant cash advance company. The old adage that you must spend money to make money is true, but you must spend it wisely. Spend it on ads that are pulling merchant cash advance responses and orders, and if they're not maybe you need to change publications.
Do you know what PR is and how to use it to positively position your business in the media? I'll bet that at least one of merchant cash advance your competitors does. Nearly every mention of a company or business merchant cash advance in the newspapers and magazines is a direct result of merchant cash advance publicity efforts. Being quoted or featured in an article speaks volumes to your clients and merchant cash advance readers who are your potential prospects. A good PR consultant can do that for you and show you ways to extend the shelf life of that article beyond its publication. Are you listed in the yellow pages? If you only have a line listing, consider including a small ad in the yellow pages. If you can afford it, it will pay d merchant cash advance dividends throughout the year.
I can remember when I was working at my very first job out of school. It was a service business with just the owner and me at work. There was merchant cash advance direct contact with the clients, and there was never a problem with smiling when talking face to face with them. I was merchant cash advance given the best business merchant cash advance tip of my life by that employer, when he pointed out to me that merchant cash advance when talking to clients on the telephone I should smile too. For some unexplainable reason, when you smile as you talk on the merchant cash advance phone, the exchange with the client becomes more pleasant and more productive. It's as if that smile went right through the merchant cash advance phone wires to the person to whom you're talking.
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Posted on: August 7, 2011 11:14 PM